You have put in the work and created a stunning website with great content, and you are eager to start engaging the legions of visitors as you look forward to making your first conversion.
Theoretically, everything is more than you had expected.
Practically, however, there seems to be a problem as your website isn’t ranking for any keyword whatsoever. Why would this be the case? For a website to rank it takes more than just having fantastic content and useful links as one has to consider competition, relevance, among other factors.
Here are 6 reasons why your website isn’t ranking on Google:
- Lack of Keyword Strategy
When it comes to writing content for websites, one should have their target audience in mind. It is of utmost importance to understand what they will be looking for and the kind of keyword they might use. As such, one should desist from using their brand-specific terms as well as technical terms as this will not help in attracting traffic to your site. Instead, people should take the time and come up with a keyword strategy. This will help you understand the audience, thus ensuring you have a framework in place for future content.
- Inadequate Links
A page might not rank if the number of inbound links is small. Google algorithm uses relevance and approval to determine the best page for a particular keyword. To determine relevance, Google uses page topic and anchor text for all inbound links while approval is determined using popularity signal. The higher the number of links on your site, the higher the chances of the website ranking well.
- SEO Optimization
Search engine optimization (SEO) has proved to be a broad topic which becomes complicated with each research due to its technical aspect. To achieve the desired results, one should focus on factors such as the speed at which a page is loading, writing unique and engaging content, creating a website silo structure, among others. However, one should understand that over-optimization is not recommended and might affect the website ranking in the long-run.
- Keyword and Keyword Stuffing
Every person should strive to have a strategically developed website as this will help them understand how leveraging keywords is done. Surprisingly, it is possible to find a site that doesn’t utilize keywords in their content.
On the other hand, one should not overly use the keyword as they might result in a penalty for keyword stuffing. Also, keywords should be used in a strategic manner that won’t appear incoherent to the users.
Using highly-competitive keywords means one has to work extra hard to achieve first-page ranking. Using competitive keywords is one of the main reasons why a website might fail to rank. The level of competition determines how strong the keywords should be. Consequently, one should analyze their competition using relevant software such as Majestic and Moz before undertaking any major step.
- Thin Content
Usually, when a person tries to retrieve specific information from the internet, search engines try to provide them with the best result available. They use the said factors to determine whether your website is reliable as per the subject matter in question.
Enhancing a Website Search
It takes a considerable time for one to manage to optimize their site for organic search. However, one should not be bothered by the time taken as the process will be beneficial in the long-run. As discussed, numerous factors might make your website not rank well. Nonetheless, this problem can be fixed using simple steps.