Seven Stages of Content Management for Successful Content Marketing and SEO Campaigns

In internet marketing and content marketing, there is this role or project that involves the management of all the content or materials that are to be published onto the internet. This is rather formal, and this isn’t something that many Hong Kong local businesses have taken the time and resources to thrive. But content management and content marketing is rather important in terms of internet marketing and SEO. Effective search engine optimization is often combined with tactically created content for businesses all around the world (including HK businesses) to beat the competition. An experienced SEO company in Hong Kong is more than capable of confirming this true fact.

Content management can be regarded as a process for collecting, delivering, retrieving, and governing of information of any format. At first content management should be in text format. But in recent years, it has gone many miles before this concept. Content management has become the overall management of information in any digital format (such as text, graphics, multimedia clips, XML, HTML, etc). In different types of local HK companies, and in Hong Kong businesses in distinguished industries, the practices and processes of content management and content marketing may vary. There are multiple stages in the lifecycle when building content.

Stage 1: Organization – This is the first stage. The categories are created. The taxonomies are designed. The classification schemes are developed.

Stage 2: Creation – Content must be classified into architectural categories. Categories are not entirely the same as tags. A single piece of content should the best have one category, but it may have multiple tags. Sometimes a category may also be a tag. For example “Hong Kong” may be a category, but may also be a tag. Or instead you may use the short form “HK” as a tag.

Stage 3: Storage – This stage has to do with the format of content and its storage. Content format and storage decisions should be made so that any content format becomes easy for access and delivery, and has good security. For content of very large size, it is good practice to have it stored cloud services that are provided by local Hong Kong servers or web storage services.

Stage 4: Workflow – Content in a company would move through many roles (including the copywriter, the video maker, the graphic designer, etc), even everything is created in the Hong Kong office. You need to put up the rules to keep the content moving through different roles but at the same time the content consistency must be maintained.

Stage 5: Versioning – This step is about managing multiple content versions. It is good practice to always be able to roll back to a previous version.

Stage 6: Publishing – The stage where content is published on the public (e.g. the company website) and delivered to users.

Stage 7: Removal The last stage of content management is to delete an old content and have it moved to the archive.

Maintaining good practice in content management is one of the important keys to deliver a successful content marketing and SEO campaign. It is highly recommended that all Hong Kong businesses with the willingness to capture new target audience and/or consumers to keep up the process. 

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